Making an impact. As protests continue across the nation over the murder of George Floyd in Minneapolis, the fashion industry is stepping up to support the Black Lives Matter movement in every way possible.
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Fashion brands, designers and stylists are using their social media platform as a way to inform and empower their followers. They’re donating generous sums of money to social justice organizations, sharing educational resources, and matching donations.
Take celebrity stylist Law Roach, for example. The Chicago native took action by starting a fund with his own money to rebuild Black businesses that have been destroyed during the protests. ‘I’m asking my friends in fashion to donate as well,” he told his 552,000 instagram followers.
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A Sai Ta, one of Rihanna’s favorite designers is bringing back an iconic tie-dye dress the hitmaker once wore from his Resort 2019 line. Anyone across the globe can purchase the minidress by DMing or emailing the brand. Proceeds will benefit Black Lives Matter, Solace Women’s Aid and The Voice of Domestic Workers.
Small businesses are also making a large impact. San Francisco-based womenswear brand Lisa Says Gah acknowledged that it needs “more Black-owned brands in our assortment.” To make sure that happens, it’s “putting aside $10k to purchase from Black-owned bands and designers.”
Another way brands and designers are encouraging social media-users to give back is by matching their donations made to certain organizations supporting the Black Lives Matter movement. Eckhaus Latta and Maryam Nassir Zadeh are just two of the brands who’ve announced the initiative on social media.
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Keep scrolling for more on what these fashion brands, designers, stylists and more are doing to show their support for the Black Lives Matter movement.
Fashion Nova
“In 2020, Fashion Nova Cares is pledging 1 million dollars in donations for community resources and activism, awareness campaigns and other initiatives to help in the fight for racial equality and opportunity,” wrote the brand in an Instagram post on June 3. “We start today with making donations to Black Lives Matter, Know Your Rights Camp and the NAACP Legal Defense and Education Fund.”
Another Tomorrow
On June 3, the sustainable fashion brand announced that it’s joining the 15 Percent Pledge to spend “at least 15 percent” of its budget with black-owned businesses. It’s also donating to The Loveland Foundation, the NAACP Legal Defense Fund and Custom Collaborative.
Eileen Fisher
In a statement on June 3, the clothing designer said: “To help ensure human rights and the fair treatment of all people, the Eileen Fisher Foundation is making a donation of $25,000 each to the Loveland Foundation, a therapy fund for Black women and girls and the NAACP Legal Defense Fund, a legal organization fighting for racial justice.”
Dr. Liza Shoes
On June 1, the doctor-designed high heel brand announced that it’s donating $75 to Black Lives Matter for every pair of Dr. Liza pumps purchased on June 7. Use the code DREAM50 to take 50 percent off of your order.
H&M Group
The retail company posted an Instagram statement on June 1 pledging “a donation of $500,000 to the NAACP Legal Defense and Education Fund, Color of Change and the ACLU.”
Susan Alexandra
“Continuing to put my $ where my mouth is,” wrote the NYC-based accessory brand on June 1. The designer is looking for suggestions for “places that are in need” to donate to. In the meantime, it’s “donating to organizations focused on black LGBTQ mental health and resources.”
Warby Parker
“In the spirit of our ongoing commitment to social innovation and inspiring change, we are pledging $1 million to organizations and initiatives focused on combating racism,” wrote the brand in an Instagram statement on June 1.
Law Roach
Zendaya’s fashion stylist took to the ‘gram with an announcement on June 1. “If you are a black business that is destroyed and you are not insured I’m starting a fund with 25k of my own money to help rebuild,” he wrote in the caption of the post. “And I’m asking my friends in fashion to donate as well.”
Catbird
“We will continue to listen, learn, step up, and take action against systemic racism,” the NYC-based boutique wrote in an Instagram post on June 1. “One part of this is the donation we are making today. Black Lives Matter. $15,000 to the ACLU. $15,000 to Black Lives Matter. $15,000 to the NAACP. $5,000 to community funds.”
Eckhaus Latta
The American fashion brand matched donations made to the Bali Project on June 1 by encouraging followers to DM them a screenshot of their donation receipt.
Lisa Says Gah
“We need more black-owned brands in our assortment,” the boutique admitted on Instagram on June 1. “We are setting aside $10K to purchase from black-owned brands & designers this month for you to shop and support on LSG.”
Maryam Nassir Zadeh
On June 1, the designer announced that the label would match donations for a 24-hour period, asking followers to send a screenshot of their contribution.
PrettyLittleThing
Saweetie and the UK-based fashion retailer are donating 100 percent of the proceeds from the hitmaker’s new collection to Black Lives Matter. “We believe that every voice has a right to be heard and we stand with everyone fighting for justice and equality,” said the brand in an Instagram post on June 1
Aritzia
“In honor of #GeorgeFloyd and our entire community, Aritzia is donating $100,000 to Black Lives Matter and the NAACP,” the fashion brand announced via Instagram on May 31.
ASAI
According to a brand announcement on May 30, the fashion brand is re-producing an asymmetrical tie-dye dress loved by Rihanna from the label’s Resort 2019 collection. Proceeds will benefit Black Lives Matter, Solace Women’s Aid and The Voice of Domestic Workers. To purchase the minidress, DM the label’s Instagram account or send an email to info@asaita.co.uk.
Designer A Sai Ta is also donating a percentage of every sale to Black Lives Matter.
Savage x Fenty
“We’re putting our $$ where our mouth is,” wrote the brand in an Insta post on May 30. “In solidarity with @claralionelfdn, we will be donating funds to support @blmgreaterny and @bailproject. We’re only asking one thing of you: #PullUp. Now’s not the time to stay silent or stand by. Pull TF Up.”
